In February it was all about creating consumer experiences at HEDEGAARD foods. We promoted our SHAKER series and eggyplay® in 16 Bilka wholesale markets and were rewarded with smiling faces and positively astonished customers.
It is HEDEGAARD foods’ permanent goal to create memorable customer experiences and being close to the customers. Hence, we took the opportunity and presented our innovative products, the SHAKER and eggyplay®, in February 2014 to all interested customers in 16 different Bilka wholesale markets across Jutland, Denmark.
With our Convenience product, the SHAKER, you can easily and quickly prepare pancakes, waffles and scrambled eggs. The product has been on the market for one and a half years now and has been incredibly well received by the customers. However, many customers are still surprised that all ingredients are already in the SHAKER and that it is so easy to mix, shake and bake the dishes.
Therefore, we wanted to show the uncomplicated character of the SHAKER again by being present in Bilka and among other activities baking pancakes and waffles right next to the visiting customers. The Bilka visitors were attracted by sweet flavors in the air and thankful when we handed out taste samples of our product. The purpose was to teach customers that they do not have to prepare a lot before they can enjoy - at least not when it applies to the SHAKER. They were able to get to know our products, have some fun and get new inspiration for preparing dishes in a busy everyday family life.
One further highlight of the event was also the drawing contest for our youngest visitors. They did not only have the opportunity to try some waffles and pancakes, they were also able to win a voucher for the toy section of Bilka worth DKK 1,000. For every of the 16 events we have drawn a winner out of all handed in drawings.
Moreover, the presentation of our eggyplay® concept was successful. There was a huge stack of colorful eggyplay® boxes for free on every stand. The children built high buildings and bridges and their smiling faces left no doubt that this initiative was just as our youngest visitors prefer it.
With our SHAKER series and eggyplay® you cannot only bring some color in your shopping basket and your life at home, you can also create delicious dishes although you do not have a lot of time in your everyday life.